ZACH BONNAN
CREATIVE DIRECTOR
zbonnan@gmail.com

McDONALD'S SUPER BOWL

McDonald's wanted to own the second screen during the Super Bowl. So, to steal the attention from other brands on Super Bowl Sunday, we lovingly gave away every other brand’s products during THEIR Big Game commercials. This made the Golden Arches top of mind during every single commercial break. The next day, Twitter announced that McDonald's won the Super Bowl. We also won a 2 Bronze Cannes Lions, a Gold Clio, Silver London International and more.