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ZACH BONNAN
CREATIVE DIRECTOR
zbonnan@gmail.com
LOTTERY HOLIDAY
Claude, the little holiday hamster that could, helped Lottery sell out of their holiday instant tickets faster than any year on record. His feline friend, René, went on to beat that record the very next year.
To keep the hamster holiday love going, we worked with Illinois illustrators to create people's "inner scratchers" across digital, social, in-store, and e-commerce channels.
WATCHCLAUDE.COM
We filmed Claude the hamster for 24 hours straight, giving viewers the chance to not only see him in real-time, but choose what to put in his cage for Christmas.
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