Cars.com

To launch the new Cars.com campaign, we honed in on the indescribable bond between a person and their car. Everyone’s felt it. No one can explain it. But Cars.com can help you find it — with unbelievably smart matchmaking. There’s no word for it…so we made one up. Cars.com, It’s Matchical

What happens when a simple banner about buying or selling a car gets all Matchical?